Why the Founder of nicepipes Turned Down a $100,000 Deal on Shark Tank
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One chilly morning, Lisa Binderow was walking to yoga class, when the New York instructor realized she needed to fix a major fashion problem: covering the skin that her cropped pants left exposed to the cold. She started designing her own arm and leg warmers and, before she knew it, people around her wanted a pair, too. The feedback inspired Binderow to start her own business called nicepices. Binderow sat down with contributer Jessica Abo to share her advice on what steps to take when you have a business idea, what to do when there is money on table and why she turned down a $100,000 deal on Shark Tank.
Watch more videos from Jessica Abo on her YouTube channel here.
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