Subscribe to Entrepreneur for $5
Subscribe

How to Create Company Culture and Communicate Your 'Why' Throughout

Author Jill Schiefelbein chats with Adam Elsesser, CEO of Penumbra, about relaying the customer experience to your employees.

By
Opinions expressed by Entrepreneur contributors are their own.

This video is part of a series brought to you by Entrepreneur’s book division, Entrepreneur Press, the publisher of Jill Schiefelbein’s book Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business.

In this Dynamic Communication interview, author Jill Schiefelbein chats with Adam Elsesser, CEO of Penumbra, who gives a tip that can help you lead your business. Perfect for entrepreneurs, small businesses, managers, leaders, mid-level managers, c-suite executives and more.

  • How do you relay the customer experience to your employees? 
  • What do you do to create a culture of openness and transparency?
  • How do you create a culture where the mission of the company is prominent and everybody in the business knows the “why”?

Learn the answer to these questions and more in this video with CEO extraordinaire Adam Elsesser.

Want to see the full interview with Elsesser? It’s 30-plus minutes of brilliance where he breaks down the details of how he accomplished his success! And you can get it with the book. Learn more below.



Adam’s interview excerpt is featured in Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business Chapter 10: Words That Bond: Common Communication Denominators

In this 27-video series, the author of Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business, Jill Schiefelbein interviews stand-out companies and entrepreneurs to bring you great bites of information to help improve your communication and drive results. You can access 12-plus hours of content -- the full interviews for each of these 27 brilliant minds -- by purchasing Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business and accessing the book’s bonus site.

Watch more videos from Jill on her YouTube channel and buy the book at Amazon.

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon FireRoku and Apple TV.

Latest

How This Pregnancy Nurse Is Bringing Prenatal Education to Your Couch

A registered nurse and the founder of the Online Prenatal Class for Couples shares her advice for expecting parents.

The Co-Founder of a Diversity Recruitment Platform Shares How Her Company Is Helping Underrepresented, High-Quality Employees Get Hired

The CEO and co-founder of Joonko shares how her platform is helping companies automatically source underrepresented, high-quality employees and her tips for executives trying to improve their D&I efforts.

André Vener of Dog Haus on Effective Branding Strategy

Interview with Dog Haus partner and co-founder André Vener about launching successful modern restaurant brands, thinking outside the box, franchising, and scaling with ghost kitchens.

Top 3 Little-Known Productivity Mistakes

Are you struggling to stay on task? Well these three little-known mistakes might be tanking your productivity without you even knowing.

How One Startup Is Trying to Revolutionize the Low-Code/No-Code Industry

The CEO and co-founder of Zenity shares how his company is dedicated to governance and security for low-code/no-code applications.

4 Things to Do When You're in a Negotiation

The executive director and CEO of WIN Summit shares her advice for entrepreneurs looking to elevate their negotiation skills.

Matt Horn on Finding Purpose in Family and Flames

In-depth interview with CEO, pitmaster, and James Beard Award Nominee Matt Horn about growing his global food brand with social media, operating multiple restaurant concepts, and why he decided to "burn the boats."

This Entrepreneur Believes the 9-to-5 Work Week Is Dead. So She Created a Platform That Matches Talent With Project-Based Work.

The founder of NuuWork shares how her company will help people navigate the future of project-based employment.

How This Company Is Helping Ecommerce Brands Scale and Grow

The co-founder of 8fig shares how his platform is helping online sellers plan and execute their growth around their supply-chain needs.

Eitan Bernath on Becoming a Teenage Food Entrepreneur and Social Media Star

In-depth interview with cookbook author, food personality, and content creator Eitan Bernath about starting an entertainment career as a child, teaming up with Drew Barrymore, and building an inspirational business empire before his 20th birthday.

Ask Marc: Netflix Co-Founder Marc Randolph on Facing Challenges, Bringing on Co-Founders and Growth

In this episode of our new series 'Ask Marc,' the serial entrepreneur and mentor offers advice on how to get started.

3 Science-Backed Ways to Break Bad Habits

Become powerfully productive with these three patterns.

Meet the Co-Founders Making Conscious Shopping Easier

Goodbuy's Cara Oppenheimer and Cary Telander Fortin share how their browser extension helps consumers buy products with both their wallets and values front of mind.

Nina Manchev of Forte Tapas on Engaging Customers with Social Video

Interview with Forte Tapas owner and entrepreneur Nina Manchev about connecting with social media, learning to be confident on video, and appearing on Diners, Drive-ins, and Dives.

This CEO Believes We Need More Women In Crypto

Jaime Leverton, head of NASDAQ-listed Hut 8 Mining Corp., talks the future of digital currency with 'Entrepreneur.'

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.