Branding

3 Key Components to Standing Out as a Brand

Author Jill Schiefelbein chats with Dorie Clark, author of "Stand Out" and "Reinventing You," about becoming known in your industry.
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This video is part of a series brought to you by Entrepreneur’s book division, Entrepreneur Press, the publisher of Jill Schiefelbein’s book Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business.

In this Dynamic Communication interview, author Jill Schiefelbein chats with Dorie Clark, author of Stand Out and Reinventing You, who gives a tip that can help you grow your business. Perfect for entrepreneurs, solopreneurs, small businesses, managers, leaders, marketing teams, networkers and more.

  • What are the three key components of being able to stand out as a brand?
  • Why is networking important in business, and what role does that play in developing ideas?
  • What role does your network play in building a brand?

Learn the answer to these questions and more in this video with Clar, a bestselling author and adjunct professor at Duke University’s Fuqua School of Business.

Want to see the full interview with Clark? It’s 20-plus minutes of brilliance where she breaks down everything you’ve ever wanted to know about networking, with some great ideas of how to build a network without going to a hundred “let’s meet for coffee” meetings! And you can get it with the book. Learn more below.

Dorie's interview excerpt is featured in Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business Chapter 11: Surround Yourself with the Right People: Networking and Your Pitch. 

In this 27-video series, the author of Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business, Jill Schiefelbein, interviews stand-out companies and entrepreneurs to bring you great bites of information to help improve your communication and drive results. You can access 12-plus hours of content -- the full interviews for each of these 27 brilliant minds -- by purchasing Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business and accessing the book’s bonus site.

Watch more videos from Jill on her YouTube channel and buy the book at Amazon.

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon FireRoku and Apple TV.

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