Dealing With the Generation Divide: Should You Single Out Millennials?

Comedy group Smosh answers whether it's better to focus your marketing on a single generation or take a holistic approach.
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In this video, Entrepreneur Network partner Bryan Elliott sits down with comedy duo Anthony Padilla and Ian Hecox, best known for their YouTube channel Smosh, which currently boasts over 22 million subscribers. So, what's the duo's secret to finding fans? Do they write content for millennials like themselves or reach out to all generations?

To learn Smosh's secrets to success, click play. 

Watch the full interview with Smosh on YouTube

See more episodes on Behind the Brand's YouTube channel

Related: Bestselling Author Seth Godin: 'Reassurance Is Futile'

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