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Don't Obsess Over the Competition

Valeria Basso, owner of Symphonic Communications, says that you always need to do work that you believe in because it can reflect who you are.
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Symphonic Communications is a Chicago-based branding and marketing consulting firm helping small to mid-sized businesses and non-profits turn their brand from a pretty coating into the engine that makes their business solid and successful. Focusing on orchestrating a consistent brand experience across all channels, inside and outside of your company, you can take your target audience on a memorable and meaningful journey and move them to action. Owner Valeria Basso says that you always need to do work that you believe in because it can reflect who you are. Basso and her team focus mainly on staying true to who they are, what they stand for and not looking at the competition. How does storytelling play a role in Basso’s business? Click play to find out.

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