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Fuzzy Math, a user experience design consultancy, believes that the best design is one that focuses on the real people who will be using it. Through research, experience and empathy, it identifies the current and potential “ugh!” moments and fixes them at the source. Mark Baldino, co-founder, explains how focus has played a huge role in his business and how it has led to some decisions for the better of the company. Baldino knows that he doesn’t always have the answer, so listening to the clients and what their needs may be has made the company what it is today. What’s the best piece of business advice that Baldino could give? Click play to find out.
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