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Starting a Business / Disruption

Why Disrupting an Industry Is Overrated

It's good if your product or service is disruptive, but it shouldn't be the main goal.
- VIP Contributor
2 min read
Opinions expressed by Entrepreneur contributors are their own.

On this episode, Entrepreneur Network partner Business Rockstars features Brian Liu, founder of Legalzoom, who talks about why too many businesses focus on disruption. As a company, your focus should be on creating a great product or service that customers want. If your idea and execution is good enough, it might be able to change an industry, and that's a good thing.

However, it's easier to make a difference if you focus on the value and quality of your product or service than if you try to skip right to the final step of disruption.

Watch the video to learn more.

Related: Why the Best Thing Any Entrepreneur Can Be Is Versatile

Watch more great interviews on Venturer's YouTube channel.

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Don't Wait for the Competition to Disrupt Your Business -- Disrupt Yourself