Why Disrupting an Industry Is Overrated

It's good if your product or service is disruptive, but it shouldn't be the main goal.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
2 min read
Opinions expressed by Entrepreneur contributors are their own.

On this episode, Entrepreneur Network partner Rockstars features Brian Liu, founder of , who talks about why too many businesses focus on disruption. As a company, your focus should be on creating a great product or service that customers want. If your idea and execution is good enough, it might be able to change an industry, and that's a good thing.

However, it's easier to make a difference if you focus on the value and quality of your product or service than if you try to skip right to the final step of disruption.

Watch the video to learn more.

Related: Why the Best Thing Any Entrepreneur Can Be Is Versatile

Watch more great interviews on Venturer's YouTube channel.

Entrepreneur Network is a premium video network providing , education and inspiration from and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon FireRoku and .

Click here to become a part of this growing video network.

More from Entrepreneur
Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Use code MARKET2021 through 4/24/21 to save on 12 marketing books for entrepreneurs that are recommended by entrepreneurs:
  • Digital Marketing Handbook
  • No B.S. Guide to Direct Response Social Media Marketing
  • Ultimate Guide to Youtube for Business
  • And more
Try a risk-free trial of Entrepreneur’s BIZ PLANNING PLUS powered by LivePlan for 60 days:
  • Get step-by-step guidance for writing your plan
  • Gain inspiration from 500+ sample plans
  • Utilize business and legal templates
  • And much more

Latest on Entrepreneur