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Kids do some serious talking! Airtel's new ad is the cutest thing you will see on the internet today

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You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Airtel drives home some consumer education with its latest TVC. Smartphones have evolved from being mere communication devices to becoming the foundation of our rapidly evolving digital lifestyles. However most consumers don’t seem to be cognizant of the fact the unparalleled experience a Smartphone can deliver is enabled only through a great mobile network.

And a research carried out by Airtel has discovered this very fact, that while consumers put a lot of time and investment in identifying the best Smartphone for their use, the choice of network is more often than not relegated to the background and is more often based on hearsay or random network perceptions.

The creative minds at Airtel knew that the importance of having the right network needed to be communicated in a way that is simple yet powerful and also in a format that cuts across SECs, age groups and mindsets.

And what could be simpler and more powerful than illustrating this via limitless possibilities in a child's mind?

Watch what these little ones expect out of their Smartphones;

Airtel offers you a plethora of features like mobile anti-virus, phone damage protection, payments bank, movies, music, games and high-speed 4G.

 
Edition: August 2017

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