If Your First Idea Doesn't Work, Change It

CEO and Co-Founder of Swap.com Juha Koponen discusses the importance of being able to pivot in business.
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Swap.com is the fastest growing online consignment store in the United States. With over 1.5 million unique items available from its inventory, Swap.com offers the largest selection of pre-owned baby, kid’s, maternity, women’s and men’s apparel and accessories. CEO and Co-Founder Juha Koponen says he and his team are always working towards making sure the selection of items fits the needs of his customers. Koponen knows that it’s going to take lots of time, and if the first thing doesn’t work, change it. How is Koponen’s company unique from the rest? Click play to find out.

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