The Catch Co. creates a simplified shopping experience that curates the right gear at the right time to the right anglers -- at a fraction of the cost of traditional retail. Ross Gordon, CEO and founder and a fisherman himself, was always overwhelmed when trying to figure out what lures to buy and all the products that were in the marketplace. Gordon says that the challenges that he faced are what helped his business grow and are how it became successful early on. Why are some opportunities not always obvious? Watch to find out.
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