The 3 Things You Need Before You Seek Media Coverage for Your Company

How to turn good press into big profits.
VIP Contributor
Entrepreneur Network Partner
2 min read
Opinions expressed by Entrepreneur contributors are their own.

So, you've built a company or new product that's ready to launch, and you want to get some press coverage. Before you reach out to any news outlets, though, Entrepreneur Network partner Emily Richett explains why you need to make sure you can answer these three questions:

  1. Who is your audience?
  2. What is your compelling call to action?
  3. What is your plan to turn press into profit?

Don't just seek a general news source and hope revenue will pour in. Study where your likeliest customers consume their news, then focus on those sources to target your audience. Next, make sure you have something specific you want people to do when they see your press appearance. Do you want them to go to a landing page? To buy something? What is the simplest way to get them where you want them to go?

A business, at the end of the day, doesn't need to add Twitter followers -- it has to earn money. Gear your press appearance toward this fact, and you'll get the most out of the media.

Watch the video to learn more.

Related: 5 Tips to Nailing Your Media Appearance and Generating More Opportunities

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon FireRokuApple TV and the Entrepreneur App available on iOS and Android devices. 

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.