The 3 Things You Need Before You Seek Media Coverage for Your Company

How to turn good press into big profits.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Entrepreneur Network Partner
2 min read
Opinions expressed by Entrepreneur contributors are their own.

So, you've built a company or new product that's ready to launch, and you want to get some . Before you reach out to any outlets, though, Entrepreneur Network partner Emily Richett explains why you need to make sure you can answer these three questions:

  1. Who is your audience?
  2. What is your compelling call to action?
  3. What is your plan to turn press into profit?

Don't just seek a general news source and hope revenue will pour in. Study where your likeliest customers consume their news, then focus on those sources to target your audience. Next, make sure you have something specific you want people to do when they see your press appearance. Do you want them to go to a landing page? To buy something? What is the simplest way to get them where you want them to go?

A business, at the end of the day, doesn't need to add followers -- it has to earn . Gear your press appearance toward this fact, and you'll get the most out of the media.

Watch the video to learn more.

Related: 5 Tips to Nailing Your Media Appearance and Generating More Opportunities

Entrepreneur Network is a premium video network providing , education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon FireRokuApple TV and the Entrepreneur App available on iOS and Android devices. 

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur