This Sports Publicist Explains How to Make Your Online Content Go Viral
Plus, why it's okay to blend your personal and professional brands.
Cindy Hamilton is a Chicago-based sports publicist who has carried out influencer campaigns for major brands like Nike and Adidas, so she knows a little bit about the digital space. In this video, she breaks down some of her past successes, current trends and where influencer campaigns are going in the future.
For example, how can you use the influx of influencers to affect your marketing strategy? Will the number of influencers keep growing, or should it revert back to form?
Most importantly, how can you separate yourself from your many competitors and make your content go viral?
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