Should You Write a Script for Your Video Content?

Will working from a script make you seem less authentic when you produce video?

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Content Marketing Consultant for Entrepreneurs
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Entrepreneur Network partner Salma Jafri thought it would be easy to transition to video. She had always been a good communicator and speaker, so talking to a camera about topics should be a home run. But, it was harder than she expected, and she struggled to nail down the tone she wanted to convey. Whenever she used a rigid script, she sounded robotic, but when she tried speaking off the cuff she seemed unprepared and unfocused, changing from topics abruptly or leaving out information.

After a lot of practice, though, Jafri figured out the formula that worked best for her. Click play to learn her secret.

Related: How to Build a Great Visual Through Video Content

Entrepreneur Network is a premium video network providing , education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon FireRokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Discover a better way to hire freelancers. From business to marketing, sales, finance, design, technology, and more, we have the freelancers you need to tackle your most important work and projects, on-demand.

Latest on Entrepreneur