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Technology / Video

Should You Write a Script for Your Video Content?

Will working from a script make you seem less authentic when you produce video?
- Contributor
Content Marketing Consultant for Entrepreneurs
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Entrepreneur Network partner Salma Jafri thought it would be easy to transition to video. She had always been a good communicator and speaker, so talking to a camera about topics should be a home run. But, it was harder than she expected, and she struggled to nail down the tone she wanted to convey. Whenever she used a rigid script, she sounded robotic, but when she tried speaking off the cuff she seemed unprepared and unfocused, changing from topics abruptly or leaving out information.

After a lot of practice, though, Jafri figured out the formula that worked best for her. Click play to learn her secret.

Related: How to Build a Great Visual Brand Through Video Content

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Video Marketing for Service Businesses