One of the most attractive aspects of creating an online course is the potential that you can make money while you sleep. Unfortunately, most entrepreneurs tend to focus on the money they will earn and not on why people should actually give them that money.
Ask yourself this question: Will your course help transform someone's life? What physical change can your customers expect? Will you help them get out of debt? Learn a new skill?
Don't try to cut corners and just end up with the money -- you'll end up with a bad product, and even if some customers buy your product, they won't come back. But, if you focus on your customers and put them first, you won't just get paid for one course or by one customer.
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