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Marketing / Content Marketing

3 Ways to Stop Overcomplicating Your Content Marketing Strategy

If you set aside the time, you can use the knowledge and tools you already have to create and share more content.
- Contributor
Entrepreneur Network Partner
2 min read
Opinions expressed by Entrepreneur contributors are their own.

If you want to drive more people to your website or attract more followers on social channels, Entrepreneur Network partner Kate Volman has some advice for you: Create more content. Whether it's blog posts, infographics or videos, it's important to create and share a consistent stream of content.

Often, business owners say they don't have the time, money or know-how to create more content, but Volman says it's important not to overcomplicate the process. 

In this video, Volman shares three tips for simplifying content creation. She suggests blocking out time in your week to write posts or scripts, record videos or chat with someone you've hired to do the creative work for you. And when it comes to the subject matter of your content, she warns again not to overcomplicate things and instead lean on your expertise. 

It may take time, Volman says, but if you come up with a plan for consistently creating and sharing content now, you'll be more likely to see engagement and results sooner.

Related: How Improv Comedy Can Make You a Better Entrepreneur

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