My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Content Marketing

3 Great Tips to Engage Your Audience and Build Your Brand With Content Marketing

How to best present yourself and your brand to your audience.
Entrepreneur Network Contributors
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partners Jason Balin and Chris Haddon break down three great ways to use content marketing to engage your audience and build your brand.

The first way is by pulling back the curtain and giving your audience an honest look at what goes on behind the scenes. Content marketing is all about presenting yourself in the very best light -- you control the narrative and let people see what you want them to. That said, people can tell when you're not being genuine or when you're putting on a performance just for them. By letting them in a little, you show that you trust your audience and earn their trust in turn.

Click play to learn more about this content marketing tip and more from the Hard Money Bankers.

Related: Does Slow and Steady Really Win the Race?

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon FireRokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

More from Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur