Subscribe to Entrepreneur for $5

How Do You Confront 'Risk'? This Future Entrepreneur Chomped Down on a 'Reaper' Chile Pepper With Grace and Daring.

You try doing this! The Carolina Reaper has been rated by Guinness as "The World's Hottest Pepper."


David Barrett, of Brooklyn, N.Y.,  isn't afraid of risk: He proved it -- and then some -- Sunday at the annual Brooklyn Chile Pepper festival, by saying "yes" to an Entrepreneur request that he down an entire North Carolina "Reaper" ghost pepper.

This was an actual accomplishment for Barrett, the general manager of The Abbey Bar in Williamsburg, but also an entrepreneur-in-the-making: ("am planning to own my own spot in the next few years," the 30-year-old wrote us).

Related: 7 Risks Every Entrepreneur Must Take

 The Reaper, a bright-red, scary-looking thing, supplied by Kitchen Garden Farm of Sunderland, Mass, has been rated by Guinness  as "The World's Hottest Pepper." Geez, wish we'd known that when we issued the dare.

And, when it comes to the North Carolina Reaper, we're talking hot: like ten times as hot as the hottest thing you've ever dared swallow. And poor Dave survived the ordeal -- eyes and nose streaming, saliva dripping, face pinched into a grimace -- to tell about it. His girlfriend, Michelle Krivo, meanwhile, looked on with nothing but love for her man (and perhaps the unspoken question: You're doing this, why?).

Not once did Barrett utter any death threats or take a swing at us. Now, that's our idea of confronting risk with grace and daring. But 30-year-old Barrett's not done. Next week, he takes on his next risk: the Iron Man race (a 2.4-mile swim, 112-mile bike ride,  26.2-mile runners' marathon) in Cambridge, Md., having done a previous Iron Man in Boulder, Colo., last year. Sure sounds like an entrepreneur-in-the-making to us.

Burn on, big guy. And thanks for being such a good sport.







How This Doctor-Turned-Entrepreneur is Trying to Change the World Through Play

The CEO of In KidZ shares how she's trying to make inclusion a daily part of family life with her culture-focused company.

How to Lead Calmly and Effectively While Your Business Experiences Growth

The co-founder and CEO of Komodor discusses his company's journey and his advice for entrepreneurs who find themselves in the spotlight overnight.

This Meta Leader Has Interviewed More Than 300 Job Candidates. Here are Her Pro Tips to Help You Nail Your Next Job Interview.

Meta's head of Global Environmental, Social, and Governance Business shares her dos and don'ts when it comes to the phases of a job interview.

This No-Code Platform Just Closed a $55.5 Million Round B

The co-founder and CEO of EasySend shares how his company creates digital customer journeys and his advice for entrepreneurs looking to break through the noise.

This SaaS Founder Sold His Business to Oracle for $9.3 Billion

In November 2016, NetSuite was acquired for $9.3 billion. Founder Evan Goldberg explains how it happened.

These Founders Started Their Company With a $300 Investment. They've Now Done $1 Million in Profits.

Watch this exciting episode of 'Entrepreneur Elevator Pitch' to learn about Canadian legging company Rose Buddha and see which hopefuls are able to land investor capital.

This Digital Campaign Celebrates the Fast-Growing Workforce of Web Creators

Elementor's VP of Marketing discusses the company's digital campaign and how web creators fit into the larger creator economy.

Watch the 60-Second Pitch That Landed a $500,000 Investment

Find out which companies impress our investors on another exciting episode of 'Elevator Pitch.'

Why This CEO Believes Entrepreneurship Is as Important to Learn as Geometry

Ayele Shakur shares her bold plan to make entrepreneurship education a requirement for high-school students and explains why business leaders should get on board.

How this Healthcare Entrepreneur is Disrupting the Fertility Space

The Founder and CEO of Inception Fertility shares how his family's road to parenthood inspired a brand that's making fertility treatment more accessible and the patient experience at the heart of what they do.

Can a Sex-Enhancement Product Score a $100K Deal in 60 Seconds?

Don't miss the new 'Entrepreneur Elevator Pitch' episode. Watch now!

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.

  • An original series streaming weekly where you can Click-to-Invest while you watch. THEIR JOURNEY. Your decision.
  • Your favorite pitch show is back with new entrepreneurs pitching Entrepreneur's investors.
  • Host Nicole Walters interviews small business founders to discuss their unique challenges and experiences running and growing a business. 
  • Jessica Abo covers the causes people care about, the powerful work they do and how they got to where they are in the first place.
  • Bestselling author, Ben Angel, takes his audience on a journey into the entrepreneurial mind to uncover why we do what we do through his powerful short films and educational videos so you can unleash your ideas and potential.
  • Watch our staff interview top entrepreneurs and report on location in these exclusive videos.