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Entrepreneurs / Success Stories

A World Renowned Chef and Spice Blender Shares His Recipe for Success

Lior Lev Sercarz tells Jessica Abo how his life experiences inspired him to start his own biscuits and spice shop.
- VIP Contributor
Founder of JaboTV, Media Personality, Keynote Speaker and Consultant
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In William Cowper's poem "The Task" (1785), he wrote: "Variety is the very spice of life / That gives it all its flavor." For chef and spice blender Lior Lev Sercarz, those words have extra meaning. The owner of La Boîte, a biscuits and spice shop in New York City, Sercarz has been featured in numerous publications from The New York Times to InStyle. Sercarz says when he traveled to South America he further developed a passion for cooking and world cuisines. He enrolled in culinary school at the acclaimed Institut Paul Bocuse in Lyon, France and did an externship with chef Olivier Roellinger. 

After bringing his understanding of spice blending to New York in 2002, Sercarz worked with chef Daniel Boulud as a sous chef and catering chef at his flagship restaurant, Daniel. Since launching his own company, Sercarz has produced a cookbook entitled The Art of Blending. Last year, he published The Spice Companion, a distillation of his 30 years of experience. Jessica Abo caught up with Sercarz inside his shop to get his advice for those going against the grain.

Related: Artist Who Bares Mastectomy Scars Creates Multi-Media Documentary Project to Support Anyone Making a Big Life Decision

Watch more videos from Jessica Abo on her YouTube channel here.

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