Startup Tips

This Entrepreneur Started His Business for One, Very Important Customer: Himself

Why creating a solution for a problem in your own life is a great way to get a business idea.
Contributor
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner FounderMade spotlights Constantin Bisanz, the founder of Aloha, which is an organic, vegan, non-GMO, gluten- and soy-free protein and health food business. Bisanz explains why he started Aloha in the first place -- namely, he saw a lack of great health food options in America (part of why more than a third of U.S. adults are obese), and more specifically, a lack of great options for himself.

So, Bisanz decided to create the sort of product he wanted, and now he claims he uses one of Aloha's products every other hour.

Click play to learn more about Aloha and Bisanz.

Related: Want to Make Your First Sale? These Entrepreneurs Share How They Did It.

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon FireRokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.