Startup Tips

This Entrepreneur Started His Business for One, Very Important Customer: Himself

Why creating a solution for a problem in your own life is a great way to get a business idea.
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2 min read
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In this video, Entrepreneur Network partner FounderMade spotlights Constantin Bisanz, the founder of Aloha, which is an organic, vegan, non-GMO, gluten- and soy-free protein and health food business. Bisanz explains why he started Aloha in the first place -- namely, he saw a lack of great health food options in America (part of why more than a third of U.S. adults are obese), and more specifically, a lack of great options for himself.

So, Bisanz decided to create the sort of product he wanted, and now he claims he uses one of Aloha's products every other hour.

Click play to learn more about Aloha and Bisanz.

Related: Want to Make Your First Sale? These Entrepreneurs Share How They Did It.

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