The 8 Laws of Branding
But first, what is a brand? We all have a general sense of it, but what is an actual definition?
According to Tracy, a brand is "a promise you make and are known for keeping to the person you are asking or trying to influence."
You can make yourself known for keeping your promises -- and thus, building your brand -- by making a distinct promise. What is different about you and your business that other people will remember?
Click play to learn more about building a distinctive brand and Tracy's eight laws.
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