The 8 Laws of Branding

Eight things you need to do to stand out from the pack.
VIP Contributor
Chairman and CEO of Brian Tracy International, Speaker and Author
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Brian Tracy breaks down the eight laws of branding.

But first, what is a brand? We all have a general sense of it, but what is an actual definition?

According to Tracy, a brand is "a promise you make and are known for keeping to the person you are asking or trying to influence." 

You can make yourself known for keeping your promises -- and thus, building your brand -- by making a distinct promise. What is different about you and your business that other people will remember?

Click play to learn more about building a distinctive brand and Tracy's eight laws.

Related: The 6 Personality Traits You Need to Be a Successful Entrepreneur

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