How to Turn Content Into an Actual Product
How these successful companies turned information into profit.
In this video, Tom Ellsworth talks about how you can take content or information and turn it into a viable business model. You might at first think about a blog, where you share your thoughts or insights on a given topic. This is a common way to turn content into a product, but it's not the only way.
Think about a business like Yelp. The site isn't based on one person, but several people's reviews on restaurants, destinations and more. The result is the same, though -- information is being turned into something consumable that people are willing to pay for or advertise with.
Click play to learn more.
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