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Ready For Anything

Don't Be Afraid to Take Risks to Come Out Ahead

The idea of "risk" is overrated.
Guest Writer
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Lou Ennuso learned more from failure than success. For him, risk is overrated. Ennuso is the CEO of Chicago-based Adeptia, a provider of social cloud software for digital businesses, and an adjunct lecturer at University of Illinois-Chicago’s business school, where he teaches his students to never fear risk. Find out how he manages risk, and what’s the most important lesson he learned over the years.

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Related: In a Highly Regulated Industry, It's Essential to Surround Yourself With Knowledgeable Advisors

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