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Superhero Movies and the United Nations Have This One Thing in Common, and It Can Help You Build Your Business

Everyone has an origin story.

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Opinions expressed by Entrepreneur contributors are their own.

In this video from the headquarters, partner Greg Rollett talks about the experience of meeting with entrepreneurs and from all over the world. Specifically, he breaks down the importance of understanding where each person is coming from as it relates to business -- why are they passionate about their product or service? What drives them to do what they do?

In that way, those business leaders are much like movies: You have to start with the origin story. Without it, you can't get a full understanding of the people you want to work with.

That also means you have to be willing to share your story with others. Not everyone will agree with your perspective, but that's okay. The important thing is your willingness to put yourself out there, to be vulnerable and open so that others can understand you and, potentially, be willing to help you create your vision.

Click play to see more of Rollett at the United Nations.

Related: 3 Ways to Use an Online TV Show to Grow Your Business

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