When His Industry Was Hit With a Catastrophic Event, This Business Leader's Response Was to Be as Transparent as Possible With Customers

After Lehman Brothers collapsed, Wealth Management Group sought to reassure customers by explaining what was happening.

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When asked about the greatest challenge he has faced as CEO of Wealth Management Group, LLC, Craig Bolanos can describe the exact date his obstacle occurred. With a shocking event worth over $10 trillion turning Bolanos’s industry on its head, it was time to react properly and effectively to the situation. Learn more about how Bolanos maneuvered a game-changing event by being completely transparent with his customers.

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Related: How to Differentiate Your Brand With Customers Who Crave Experiences

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