Trust

This Healthcare Company Found It Wasn't Enough to Advertise Its Services. It Had to Build Trust in the Community.

It can be difficult to cut through the advertising clutter with a strong message.
Guest Writer
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In a market where advertisements are cluttered with buzzwords and vague messages, it can be difficult to cut through the clutter with a strong message. For Oak Street Health CEO Mike Pykosz, the fact that patients who use his company's services are 40 percent less likely to end up in the hospital was not enough to build a strong consumer base. By educating the community about the benefits of his services and forming strong relationships with each patient, Pykosz was able to grow Oak Street Health to its current level of success.

Watch more videos from BizCast on its YouTube channel here.

Related: How This Nonprofit Leverages Powerful Allies Like Joe Biden to Advance Its Goals

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on RokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

More from Entrepreneur

Kathleen, Founder and CEO of Grayce & Co, a media and marketing consultancy, can help you develop a brand strategy, build marketing campaigns and learn how to balance work and life.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur