Scaling

How Beachbody Acquired 10 Million Customers and Reached $1 Billion in Sales

Discover the secret to scaling your business.
VIP Contributor
Co-Founder and CEO of Luminate, Journalist, Producer and Storyteller
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Founder of Round Two Partners Babak Azad certainly knows his stuff when it comes to massively scaling a business.

During his tenure as SVP, media & customer acquisition at Beachbody (the creators of P90X, Insanity and Shakeology), he helped the company acquire more than 10 million customers and eclipse $1 billion in sales.

Azad says that focusing on three areas -- customer lifetime value, brand and operational excellence -- can dramatically increase the chances of scalability and sustainability of a business.

In this episode of Project Luminary with Kristen Aldridge, learn Azad’s secret to scaling.

Watch more episodes of Project Luminary on its YouTube Channel here.

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

As Your Company Scales, You'll Need to Listen More Than Speak