How Beachbody Acquired 10 Million Customers and Reached $1 Billion in Sales

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Founder of Original Stories Media, Journalist, Producer and Storyteller
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Founder of Round Two Partners Babak Azad certainly knows his stuff when it comes to massively scaling a business.

During his tenure as SVP, media & customer acquisition at Beachbody (the creators of P90X, Insanity and Shakeology), he helped the company acquire more than 10 million customers and eclipse $1 billion in sales.

Azad says that focusing on three areas -- customer lifetime value, brand and operational excellence -- can dramatically increase the chances of scalability and sustainability of a business.

In this episode of Project Luminary with Kristen Aldridge, learn Azad’s secret to scaling.

Watch more episodes of Project Luminary on its YouTube Channel here.

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