You Can Read and Eat Great Food at This Chicago Culinary Bookstore

Esther Dairiam originally just wanted to run a normal bookstore. Here's why she didn't.

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Esther Dairiam was a management consultant for over 10 years before she opened Read It & Eat -- a culinary bookstore -- in 2015. Dairiam explains that she didn't know very many people when she moved to Chicago in 2011, but a cooking class helped Dairiam meet new poeple and find inspiration for her store. 

Dairiam quickly realized that there was a hole in the market for the sort of business she wanted to make, and she lept at the opportunity. Click play to learn more about how Read It & Eat got started and how it's doing today.

Related: How to Grow Your Business by Knowing Your Audience

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