How You Can Use the New Facebook Update to Your Advantage

Ben Angel spells out some tips to properly maximize the platform's latest update.
VIP Contributor
Entrepreneur Network Contributor
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In this first installment of Ben Angel's tutorial on Facebook's newest updates, the Entrepreneur Network partner breaks down how the changes can help improve your advertising strategy. 

One of his tips it to focus on Facebook engagement. Engagement on your page has a direct correlation to how well your Facebook ads will do. Also, as commonly understood, if your Facebook ads look more like native content then there will most likely be more engagement. Facebook quizzes are another ad form Angel prefers. 

Some other tools Angel recommends include exploring Instagram stories, Facebook video ads (concentrating on optimizing the video format), and also exploring the conversational potential of chatbots. 

Angel, who is a big proponent of using data, also sees the benefit of testing and measuring different strategies in copy and visuals. Finally, don't make assumptions. By always thinking of your advertising concept in an analytical sense, you will be less focused on the reputation of the social media giant as a whole. 

Related: Powerful Productivity Tips to Get More Done in Less Time

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on RokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur