My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Starting a Business

For This Hot Sauce Entrepreneur, Founding a Company Was 'Plan C'

Inspired by her military mom, Sonoma Hot Sauce's Deb Rock entered entrepreneurship after plans A and B fell through.
Guest Writer
1 min read
Opinions expressed by Entrepreneur contributors are their own.

As a Latina who grew up in a strict military family and as the descendent of some of the first Mexican immigrant workers in Washington, Deb Rock knows grit. She’s channeled that determination and unwillingness to accept “no” for an answer into Sonoma Hot Sauce, a line of non-GMO hot sauces. Born in a Seattle community garden, Sonoma Hot Sauce is now one of the most sought-after specialty items in a region known for its food and wine.

Check out Rock’s pitch deck resource recommendations on Alice.

More from Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur