How This Former Receptionist Became a CEO in a Male-Dominated Industry

Once a receptionist, now the CEO, Letitia Hanke overcame naysayers to become the only Black female roofing contractor in California.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
1 min read
Opinions expressed by Entrepreneur contributors are their own.

As a child, Letitia Hanke dealt with playground bullies who took a toll on her confidence. Through music, she found passion and purpose that led to an unexpected journey into entrepreneurship. While working three jobs to fund her rock star dreams, Hanke served as a receptionist at a roofing company. Only a few years later, she was leading her own team of roofing technicians and building a business, as the only Black female roofing contractor in California.

It hasn’t always been easy, however. Even as an adult, Hanke faced detractors who told her that she would never be successful in the construction industry as a black woman. Hanke channeled that negativity into fuel for her business fire.

Hanke credits her team as the secret to ARS Roofing’s success. For Alice's tips on retaining the best team, check out these resources.

 

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Entrepreneur Store scours the web for the newest software, gadgets & web services. Explore our giveaways, bundles, "Pay What You Want" deals & more.

Latest on Entrepreneur