The Untold Story of Sushant Singh Rajput's Entrepreneurial Venture
You're reading Entrepreneur India, an international franchise of Entrepreneur Media.
Rarely do you see an actor passionately talking about technology, let alone Darwin's Theory. But then after all, acting and technology are two different worlds altogether.
Much like his acting performances, Sushant Singh Rajput does like to break boundaries. Engineer-turned-actor Rajput has entered the world of entrepreneurship by launching his own tech- startup Innsaei Ventures Pvt Ltd. in partnership with serial entrepreneur Varun Mathur.
The startup will invest in projects worth INR 30 billion, which will include full-length feature films using VR and other products that the 32-year-old hopes will be “disruptors”. Not many know that Rajput bid adieu to his engineering profession to become an actor! But Rajput is surely a man of many talents.
In an exclusive conversation with Entrepreneur India, he shared about his entrepreneurial debut and various sectors that interest him as an entrepreneur.
Finding the Right Balance :
Sharing his strategies on balancing his acting career and startup, Rajput shared “In last twelve years, I have been working on all the tools of acting. I know what minimum investment of time and energy I need to sustain that. While I was doing that it was one of things that I liked. I also happened to like other technological changes that are coming in. Therefore Varun and I started our own company called Innsaei Ventures. ”
The Darwin Obsession:
When asked about sectors that interests him, Rajput clearly said that he doesn’t like being specific.
“The thing is that there is too much of information and lack of attention. This is a very Darwinian setup and when it happens, the differentiator is not what you are looking at, how much you are looking at but how you are looking at the same information. The how part has a very logical entailment which is narrative so we understand and acknowledge the importance of timely narrative which also happens to be the fundamentals of Niti Aayog’s women entrepreneurship platform (WEP) where timely narrative is important.”
Importance of Intellectual Property for Startups:
Innsaei, an ancient Icelandic word for Intuition, is a first-of-its-kind venture that is working on the convergence of Intellectual Property and Emerging Technologies
The Intellectual property represents an important financial and legal asset for companies, including startups. To protect its IP, a startup need to take several measures. Talking about the importance of IPs for startups, Mathur emphasized “ IPs are very important because if you see the value creation cycle, a lot has been spoken about China’s potential as a manufacturing hub but very little has been spoken about the kind of value creation that happens in any process wherever the IP resides. For the longest time, the United States followed by Europe and now some of the eastern Asian countries in Korea and Japan have created large IPs.”
He further went on to say that to create long term value both from profitability and stability standpoint and also from general mass benefit standpoint, the IPs will become very important. And for those IPs to be created the right time is now.