Brand Ambassadors v/s Influencers: Who Should You Pick for Brand's Marketing?

Three-times Asia-Pacific Cup rally champion Gaurav Gill spoke about why is it relevant to have brand ambassadors over influencers for the brand's marketing

By
You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

One of the biggest confusions with the brands today is which type of marketing they should go for – Influencer or Brand Ambassadors.

While the influencer marketing has garnered likes of over 2 million brands, the traditional technique of having celebs, professional athletes on board as brand ambassadors is still prevalent in the market with high stakes.

Entrepreneur India caught up with the three times Asia-Pacific Cup rally champion Gaurav Gill who spoke about why is it relevant to have brand ambassadors over influencers for the brand’s marketing.

As a sports celeb do you see any threat from the influencers?

I think it is very important to understand where a person or celebrity can fit for the brand before jumping into conclusions. I think influencers may have their own priorities but the sportsman will always follow one path and that’s to have success in their own field. So I feel this is the question where marketing heads are going to decide but I would feel that people who are destined to do what they are doing in the right way should be looked into the market first.

What parameters one should opt to be a brand ambassador of any company?

I come from the auto industry so it's natural for me to go for Auto industry but also to see sporting side of it which should fit my personality and career, the way its been and going forward. For example, I cannot be the brand ambassador for a soccer ball or bat because it doesn’t makes sense to me at all rather be a brand ambassador for an oil or petroleum company or an automotive industry. So that’s how I would choose and I would imagine that all the other people would choose that way.

Check out the video to know more about how you should select a brand to endorse and how can it benefit you as an ambassador.

Latest

Do You Inspire the Best in People? Apply for the Tony Hsieh Award

The Tony Hsieh Award seeks out progressive, value-driven leaders and innovators

3 Ways to Achieve 'Superhuman Focus' in Just Two Weeks

Focus is a valuable asset for any entrepreneur. Here's how to upgrade your energy, focus, and drive.

5 Questions to Ask Yourself If You're Thinking About Becoming a Health Coach

The chief revenue officer at the Institute for Integrative Nutrition shares how the program works and the myriad of ways you can use a health coaching certification.

Josh Altman and Matt Proman Are Teaming Up to Disrupt the Real Estate Industry

Serial entrepreneur Matt Proman and real estate mogul and 'Million Dollar Listing LA' star Josh Altman have joined forces to launch BidMyListing.com.

Robert "Don Pooh" Cummins of Brooklyn Chop House on Opening Restaurant Doors

Interview with the Brooklyn Chop House owner and franchising expert about working in the music industry, opening restaurants, and creating avenues for black entrepreneurs.

Feeling Unmotivated? 3 Biohacks to Supercharge Your Focus and Drive

Here's Ben Angel on the top three motivation myths and how to use biohacking to become more focused.

This Physician Wants to Change the Way You Carry Your Baby

Dr. Lena Shahbandar is a physician and entrepreneur who designed a new baby carrier to help parents and caregivers reduce back and joint pain.

Jennifer Allen of Levy Restaurants on a Commitment to Company Culture

Interview with Levy Restaurants VP of Restaurants Operations Jennifer Allen about running successful businesses, being a "restaurant girl", and her company's strong values.

How to Bounce Back After Any Setback with Biohacking

Here's Ben Angel on how to apply biohacking and neuroscience to take back control of your life.

Why Companies Need to "Onshore" to Ensure Sustainable Growth

Entrepreneur Network Partner Ashley Crouch sits down with Sidney Wheatley, CIO of the Private Family Office to H.H. Sheikh Mohamed bin Salman bin Abdulla bin Hamad Al-Khalifa.

How One Entrepreneur Is Bringing Back Old School Hospitality to the Hotel Industry

Hotelier Leo Grika shares his career journey, how he's customizing the hotel experience for guests, and his advice for aspiring entrepreneurs.

The Man Behind the Viral Horse Drawing Meme Talks Advertising

How a drawing for an art school turned into a Game of Thrones viral meme.

This Entrepreneur Says Forget About Your 'Why' and Focus on Your 'I.F.'

Jessica Abo sits down with the founder of Small Pond Enterprises to discuss why innovative frameworks are so important.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.