Marketing

How This Female Executive Knew Marketing Was for Her From a Young Age

CMO Monica Klausner talks about working alongside of her CEO brother at their company Veestro.
VIP Contributor
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Business Rockstars talks with Monica Klausner, who says she always knew she wanted to go into marketing, starting from a young age when she viewed televsion ads and their portrayal of brands. Her interest in seeing how people tick and respond to ads prompted her to pursue a career in marketing. 

Veestro, a healthy food delivery company of which Klausner is the CMO, relies on data to form ideas about its marketing strategy. Metrics like customer retention rates, customer acquisition costs and lifetime value all factor into how the marketing executive puts together a plan for the company's customers. For the last four years, Klausner has worked alongside the CEO of Veestro -- who also happens to be her brother.

Click the video to hear more about Klausner.

Related: Why Cultivating Your Skills Can Also Cultivate Your Passion

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.