Why This CEO Sees So Many Startups Get Tunnel Vision With Their Products
In this video from Entrepreneur Network partner MaRS Discovery District, we learn how a sterling product can only take you so far.
There is a point in a startup's life where the technology matters less and the development of the business matters more. Or, as Kerry Liu, CEO and co-founder of Rubikloud, puts it, many startups begin with a strong thesis "which they don't want to let go," even if investors fail to show interest. Businesses that see their products as one-of-a-kind should strive to take their base to the next level.
From Liu's experience, retailers want to see the business model and the potential behind a particular product; not just invest in tech for tech's sake.
To hear from Liu and MaRS Discovery District, click play above.
Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.
Click here to become a part of this growing video network.