Why Living Alongside Your Customers Can Help You Develop Credibility
In this video from Entrepreneur Network partner Eric Siu, the marketing pro sits down with Jen Young, the CMO and co-founder of Outdoorsy, to talk about how she and her team went about building the company's credibility.
Young and her business owners dedicated themselves to their shareholders by buying an RV (as well as selling their own homes) and living inside them. People can become enamored by tech success stories and start to believe it can be simpler than it is. In reality, it takes a lot of groundwork and trial and error to truly achieve success.
Young and her team went right into the field and began asking questions. By asking questions, the team was able to begin the learning process instantly and figure out what mattered to the RV community. This strategy contributed to customer development.
To hear more about how the team engaged in problem-solving, click on the video above.
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