Marketing Strategies

2 Risk-Taking Marketers Discuss Where the Industry Is Headed

Carlos Gil sits down with two chief marketing officers to hear their views on digital and social media marketing, and hiring Generation Z employees.
Contributor
CEO and Founder of Gil Media Co.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Carlos Gil sits down with two chief marketing officers, Nick Utton and Bonin Bough, who combined have been responsible for leading digital and traditional marketing initiatives for several of the world’s most recognizable brands including E-Trade, JP Morgan Chase, MasterCard, PepsiCo, Gatorade and Oreo.

Discover what these two industry luminaries credit to the success they’ve had in building up iconic brands including where they think marketing is headed as digital and social media become the preferred marketing channels for today’s leading organizations. Also, hear from Utton and Bough as they debate which social network (Facebook or LinkedIn) they recommend for social advertising and their thoughts on hiring Generation Z.

Watch more videos from Carlos Gil on his YouTube channel.

Related: How to Use Social Listening to Find Clients

More from Entrepreneur

Kim's expertise can help you become a strong leader, pitch VCs for capital, and develop a growth strategy.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.