Online Marketing

How to Create a Compelling Video for Your Brand At a Low Cost

The trick is to keep it simple and authentic
Features Editor, Entrepreneur APAC
1 min read
Opinions expressed by Entrepreneur contributors are their own.

 

In today’s social media era, video content draws more eyeballs than written text, and it’s not surprising why. If made well, a video can tell a long story in a minute, it’s more engaging, more memorable and hence, drives more traffic.

And making videos is not a difficult task, considering the widespread use of smartphones and cameras. The trick, however, is to create one that is as compelling as it is entertaining, especially when it comes to accomplishing marketing goals.

For any business, having a marketing video could be a game-changer, for if it is good there’s a high possibility that the viewers will turn into customers. Founders understand this well, and hence, many pump in a lot of money in creating such videos.

"But you don’t really have to," says Mike Pritchett, the CEO of Shootsta, a video tech startup that has offices in the US, UK, Singapore and Australia, and boasts of high-profile clients like Qantas, Coles, Downer Group, AstraZeneca and Red Cross Australia .

In this video, Pritchett shares how to create a compelling, entertaining and authentic video without investing too much money.

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