Will Smith and Shaq Invest in a Sleep-Tracking Smart Ring

Plus, there's a new startup that helps you straighten your teeth and a floral startup raised $2.5 million in seed funding.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Oura, a smart ring that tracks your sleep habits. raised $20 million. The Oura ring registers your body temperature reading while you sleep and also measures your blood volume pulse directly from the arteries in your finger. Celebrity investors include Will Smith, Lance Armstrong and Shaq.

Candid is a startup that helps you straighten and brighten your teeth for 65 percent less cost with orthodontist-designed custom clear aligners. Candid charges $2,000 for the entire treatment or about $80 dollars a month. A Candid's studio just opened on South Robertson in West Hollywood.

Floom, an online marketplace for independent florists, raised $2.5 million. Every bouquet from Floom is unique to the florist who crafts it. The round was led by Firstminute Capital with plans to continue to expand operations to New York and Los Angeles.

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur