My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Entrepreneur LIVE!

Kathleen Griffith's Best Bite-Sized Pieces of Advice for Women in Business

Whether you're looking to hire, market to or collaborate with women, this quick-hitting advice might be able to help.
Entrepreneur Staff
1 min read

"Collaboration is the new competition." That's what Kathleen Griffith said when asked at Entrepreneur LIVE! about how women view the workplace. Women can be more open to sharing their experiences, either in person or over social media, allowing them to stay connected and work through difficult problems cohesively.

At the same time, Griffith says more women than ever distrust brands. As a result, if you plan on trying to sell or market to women, you're going to have to reach them directly, potentially product by product, and earn their trust. Again, women are willing to share their experiences, and you don't want one bad review to turn into an avalanche.

Click play to hear Griffith expand on these points and give advice to women who are starting out as entrepreneurs, trying to find balance in the business world.

More From Women Entrepreneur

working parents

Give Working Parents What They Really Want: More Time

Ever hear of a 'concierge service' for parents? Now you have.
Conferences

Getting More Women to Tech Conferences Starts with the Businesses That Send Them

A study of keynote and featured speaker lineups at 18 major tech conferences over the last three years found a 1:4 male/female ratio.
Women Entrepreneurs

10 Grants You Need to Know About for Your Woman-Owned Business or Organization

You already know you're unstoppable. Here's how to get the cash to prove it.

More from Entrepreneur

Brittney's a Certified Financial Planner who can help you manage your business and personal finances and navigate the ups and downs of starting a business.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.
Start My Plan

Latest on Entrepreneur