Success Strategies

Why the CMO -- Not CEO -- Should Create the Company Mission

Look to this member of your team to set the company's direction.
VIP Contributor
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In this video with Entrepreneur Network partner Business Rockstars, CMO Melinda Moore speaks about how one of the main parts of her job as chief marketing officer entails creating the company's mission. 

Moore talks about how, as an entrepreneur, you are essentially beginning with a blank slate and creating something completely original. Significantly, Moore stresses the importance of looking at data and adjusting one factor at a time to see a marked difference. From there, you can see what changes are bringing about real results. 

Click the video to hear more.

Related: You Don't Have a Stable Business Until You Can Do This

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on RokuApple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

More from Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur