Why Failure Is Just One of Many Steps to Success
Chu speaks about how in the beginning of his career when he was unfamiliar with marketing, he consulted a convenient resource: A copy of the book Marketing for Dummies. By reading this book, Chu was able to get ahold of some of the basics of marketing to get his business up and running.
The CEO describes how, in the early days of the business, his team even took to the streets to get the word out about Nanoleaf. When they had completed a day of in-person outreach, the company could at least boast of one new potential customer.
Click on the video to hear more.
Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.