Why Failure Is Just One of Many Steps to Success
Grow Your Business, Not Your Inbox
Chu speaks about how in the beginning of his career when he was unfamiliar with marketing, he consulted a convenient resource: A copy of the book Marketing for Dummies. By reading this book, Chu was able to get ahold of some of the basics of marketing to get his business up and running.
The CEO describes how, in the early days of the business, his team even took to the streets to get the word out about Nanoleaf. When they had completed a day of in-person outreach, the company could at least boast of one new potential customer.
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