Subscribe to Entrepreneur for $5

How to Work with Celebrities and Boost Your Social Media Presence

Joe Laresca, founder of media agency Noise and co-founder of Serhant Media Group, shares his views on connecting with high-profile influencers and provides practical social media advice for real estate agents.

Opinions expressed by Entrepreneur contributors are their own.

As a looking to help celebrities and influencers expand their reach online, Joe Laresca reached a breakthrough in 2017 by landing a job with Ryan Serhant, one of the most famous and successful realtors in the world.

Reaching Serhant, star of the hit Bravo TV show Million Dollar Listing , wasn’t easy, but Laresca was relentlessly persistent,emailing Serhant 56 times with pitch decks and ideas for growing his . Finally, Serhant invited Laresca to his office for a meeting, and the two almost instantly started working together to build Serhant Media Group, a media and entertainment company that creates content about and businesses.

This story offers a great example of how persistence combined with offering valuable advice can help anyone get the attention and eventually a working relationship with a or high-profile influencer.

On the latest episode of Real Talk, which you can see above or on Facebook Watch, I sat down with Laresca for a candid discussion about working with celebrities and brand building, particularly for real estate agents. During the interview, Laresca shares his experience propelling his career forward by teaming up with Serhant while building up his own agency, Noise.

In addition to being persistent about reaching out to Serhant, Laresca also reveals that he didn’t know much about before working with the famed real estate agent; yet Laresca solved this issue by also being persistent about learning. There are so many online resources and people willing to help, so don’t be afraid to seek answers and improve your skills.

Laresca also shares key tips on how real estate agents can build their own brands online, even if they’re not social media savvy. These tips include:

  1. Find someone young and passionate about social media if you’re not into it yourself. Plenty of people want to gain experience in this field, so whether you bring on an intern or an entry-level marketing assistant, you can go further by hiring someone to help.
  2. Curate your social media feed. You don’t have to post every day, says Laresca. Focus on posting quality content when it feels natural, as long as you’re not taking month-long hiatuses.
  3. Develop a clear brand message. Figure out what makes your personal brand unique and communicate that message, whether it’s that you’re a child of an immigrant, former college athlete, or anything else about you that others might find interesting and relatable.

Most importantly, Laresca shares that real estate agents need to show their personality online, because people want to connect with real people. Only posting about houses you sold will get boring fast. Instead, he advises, try mixing in content about what you enjoy personally. Whether that’s a photo of Central Park or of the Chicago skyline, try not to make every post feel like an ad. 

For more insights, see the complete interview above or head over to Facebook Watch to follow and be notified when new episodes go live.

Watch more videos from Carlos Gil on his YouTube channel here. Follow Carlos Gil on @CarlosGil83.


4 Things to Do When You're in a Negotiation

The executive director and CEO of WIN Summit shares her advice for entrepreneurs looking to elevate their negotiation skills.

Matt Horn on Finding Purpose in Family and Flames

In-depth interview with CEO, pitmaster, and James Beard Award Nominee Matt Horn about growing his global food brand with social media, operating multiple restaurant concepts, and why he decided to "burn the boats."

This Entrepreneur Believes the 9-to-5 Work Week Is Dead. So She Created a Platform That Matches Talent With Project-Based Work.

The founder of NuuWork shares how her company will help people navigate the future of project-based employment.

How This Company Is Helping Ecommerce Brands Scale and Grow

The co-founder of 8fig shares how his platform is helping online sellers plan and execute their growth around their supply-chain needs.

Eitan Bernath on Becoming a Teenage Food Entrepreneur and Social Media Star

In-depth interview with cookbook author, food personality, and content creator Eitan Bernath about starting an entertainment career as a child, teaming up with Drew Barrymore, and building an inspirational business empire before his 20th birthday.

Ask Marc: Netflix Co-Founder Marc Randolph on Facing Challenges, Bringing on Co-Founders and Growth

In this episode of our new series 'Ask Marc,' the serial entrepreneur and mentor offers advice on how to get started.

3 Science-Backed Ways to Break Bad Habits

Become powerfully productive with these three patterns.

Meet the Co-Founders Making Conscious Shopping Easier

Goodbuy's Cara Oppenheimer and Cary Telander Fortin share how their browser extension helps consumers buy products with both their wallets and values front of mind.

Nina Manchev of Forte Tapas on Engaging Customers with Social Video

Interview with Forte Tapas owner and entrepreneur Nina Manchev about connecting with social media, learning to be confident on video, and appearing on Diners, Drive-ins, and Dives.

This CEO Believes We Need More Women In Crypto

Jaime Leverton, head of NASDAQ-listed Hut 8 Mining Corp., talks the future of digital currency with 'Entrepreneur.'

How to Create Your Path to Profit

Financial expert and author Michelle Jacobik is on a mission to help people be profitable, so she created the EnVision + Thrive Academy. She shares her journey to success, business tips and what you'll learn in her new book.

Toast CEO Chris Comparato on Why Restaurants Need a Tech Partner That Cares

Interview with Toast CEO Chris Comparato about leading with the customer in mind, having a digital-first mentality, and how technology like Toast is helping restaurants thrive.

The Science of Visualization: Maximizing Your Brain's Potential

In this video, we discuss why visualization is so effective and offer four tips to harness it.

How One Company Is Creating a New Financial System to Help Today's Workforce

The founder and CEO of DailyPay shares how his company is creating a new financial system to help today's employees get paid faster.

Ask Marc: Netflix Co-Founder Marc Randolph on Staying Motivated, Morning Routines and Setting Priorities

In this new installment of our 'Ask Marc!' video series, Marc Randolph offers inspiration and insights to new entrepreneurs.

Discover Entrepreneur Series

Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.

  • An original series streaming weekly where you can Click-to-Invest while you watch. THEIR JOURNEY. Your decision.
  • Your favorite pitch show is back with new entrepreneurs pitching Entrepreneur's investors.
  • Host Nicole Walters interviews small business founders to discuss their unique challenges and experiences running and growing a business. 
  • How many times have you been told “that will never work”? Probably not as often as Netflix co-founder Marc Randolph. The veteran Silicon Valley entrepreneur provides a healthy dose of humor, and actionable advice that will benefit founders - and would-be founders - at every stage of their business journey.
  • Jessica Abo covers the causes people care about, the powerful work they do and how they got to where they are in the first place.
  • Bestselling author, Ben Angel, takes his audience on a journey into the entrepreneurial mind to uncover why we do what we do through his powerful short films and educational videos so you can unleash your ideas and potential.