4 Things to Keep In Mind While Convincing an Investor to Fund Your Business Model

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Looking to convince an investor of your startup’s credibility? Hello, this is Bhavya Kaushal and here are 4 things that can help you convince an investor to fund your business model.

Promise of Return

Investors are more interested in the monetary value of your offering. It is very important to convince an investor what and how much financial returns your business model is going to offer.


Preparation results in providing greater clarity to the person sitting across the table. It is very important to prepare well in advance so that you come across as a confident entrepreneur before the investor.

Interact at a Human Level

Entrepreneurs need to understand that investors are humans at the end of the day. Converse with them in a polite, witty and interactive manner to make the discussion light yet meaningful.

Weave a Story

Launching something in the market is only useful when it promises to solve the key predicaments of the masses. It will definitely interest the investor to understand how your product will bring a change in society.

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