This Millennial Entrepreneur's Approach to Building a Caring Brand

Casey Adams, CEO of Build Your Empire, shares his thoughts on brand-building and seeking out guidance from others.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Entrepreneur Leadership Network Writer
Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Casey Adams, the millennial CEO of Build Your Empire, talks about how a high school football injury changed his life and set him on a path to become an entrepreneur. Adams covers topics such as bridging the gap between traditional and digital media and the influence that other entrepreneurs like Gary Vaynerchuk have had on his mindset.

Adams and host David Meltzer discuss their approaches to building a brand and collaboration. The two also share their thoughts on seeking out guidance from others, differentiating your brand and fighting negativity with positivity.

Related: The Relationship Between Integrity and Profitability

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources

Book Sale - Save 60%!


Through 6/20/21, save on our collection of recommended side hustle and Start Your Own books, including:

  • Start Your Own eBay Business
  • Start Your Own Business
  • Start Your Own Etsy Business
  • And more

Use code SIDEHUSTLE2021 to claim your savings!

Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur