Kristen Bell and the Founders of This Saves Lives Talk Building a Brand With a Mission
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When four Hollywood actors set out to build a successful company -- one that would help fight childhood malnutrition around the world -- they didn't quite know where to start. But a sense of determination and a willingness to learn from industry experts as well as each other helped them create and grow This Saves Lives, a snack-bar company with fast-growing sales and global impact. (The company's buy-one-give-one model has helped distribute more than 11 million packets of lifesaving food to kids around the globe.)
In the above video, This Saves Lives co-founders Kristen Bell, Ryan Devlin, Todd Grinnell and Ravi Patel share their thoughts on social entrepreneurship, but to read more from the team, check out our April/May issue cover story, Kristen Bell and Her Cofounders Built A Company to Save Lives. But Growing It Wasn't So Simple.