'The Married Guy' Thinks Comedians in India are all Testing Entrepreneurial Waters & Loving it
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Comedy is serious business nowadays in India. From Haasya Kavi Sammelan’s to comedy shows exclusively done for popular OTT players, India has come a long way for consumption of funny one-liners, satires and mockery of administration & political circus across the globe.
In the milieu of comedians sprouting from every nook and corner of India is ‘The Married Guy.’
He is known for being able to establish connect with all segments of audience – from middle aged, young-at-heart to young college going crowds. Anywhere between 50-60 million views is ordinary for AmitTandon who thinks India offers a fantastic opportunity to comedy-preneurs.
In a conversation with Entrepreneur India on how internet has been the real disruptor and created an entrepreneurial opportunity Tandon explained how the market has evolving a lot.
In India, people earlier have seen Haasya Kavi Sammelans, which were a great format that lasted for decades. It is still around but people wanted more, so you see some television (TV) channels broadcasting comedy shows.
“Now media has changed, the medium has changed and we have Youtube, Facebook. Now as an artist, I am not dependent upon TV producers or a movies to showcase my skill set. So, if I believe that this is the kind of comedy I need to do, I can just record it and put it online.
Tandon believes every artist has become an entrepreneur himself – he is showcasing himself, marketing himself through social media, there is a much larger market for entertainment which was not available and people are lapping it up in the last three years.
He attributes some big changes to Reliance Jio coming in.
“I think TV is facing a huge challenge as compared to Youtube, now we the consumption pattern for Tier 2 and Tier 3 cities are changing constantly and the audience is also maturing in terms of what they want. They just don’t want slapstick; they want some intelligent observation to come their way, be it some political message to come in,” Tandon said.
According to him, the market is evolving. People want more of new comedy patterns, there has been evolution in the comedy pattern and comedians are no more dependent on anyone. All they have to do is to upload a video online and if people like their work then nothing can beat it.
Tandon thinks comedians today are entrepreneurs because whatever they do, they do it on their own from taking the risk to showcasing themselves also putting up their talent, promoting themselves and marketing themselves on social media, he added that audience is getting mature they definitely look up to some social message as well in what they are seeing.