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Wednesday Wisdom: 4 Ways Google Search Can Help You Achieve Your Marketing Goals

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Entrepreneur Staff
Features Writer
1 min read

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4 ways Google search can help you achieve your marketing goals:

Google Ads

Google Ad extensions are a great way to add key descriptive text without taking up space in your actual ad and improve your quality score for even better results. It’s a win win right?

Google Maps

Is your business discoverable on Google Maps? For small businesses, adding detailed information and the use of strategic keywords can be helpful for better location optimization.

Google Ranks

SEO is vital for moving up in Google rankings. To climb up the ladder, incorporate top keywords in page titles, meta tags and focus on consistently delivering relevant content.

Backlinking

If SEO is the only strategy you have, it is the right time to change that. Start adding backlinks to your content. Quality backlinks can further increase your brand authority. 

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