Entrepreneur Insider Video of the Week: How Storytelling Drives the Purchase Process

Watch this free Entrepreneur Insider session with digital marketing expert Terry Rice, who explains how to tell stories that will drive sales.

Franchise Your Business

Schedule a FREE one-on-one session with one of our Franchise Advisors today and we’ll help you start building your franchise organization.
Entrepreneur Staff
Business Development Expert-in-Residence
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Data can tell you who is buying your product or service, but it usually can’t tell you why they choose to do so. If you can’t understand why someone makes a purchase, it’s difficult to encourage others to take the same action.

Related: Use Instagram Stories to Build Your Brand

Leveraging best practices from design thinking, digital marketing expert Terry Rice will teach you how to understand why people choose to buy from your brand -- or a similar brand -- and how to tell stories that will engage other prospects to do the same. By highlighting the customer journey and desired outcome, you’ll be able to cut through the noise and make a genuine connection, while also positioning yourself as the go-to option for your target audience.

Need some developing content to connect with your audience, or have other digital marketing questions? Book a consulting session with Terry on Entrepreneur's Ask an Expert platform. His schedule is always up to date, and you can even record the meeting if you'd like.

Be sure to follow him on Instagram @itsterryrice as well. 

About the expert: 

Terry Rice believes all businesses, no matter how large or small, should have access to the critical resources and information needed to grow their company through digital channels. His professional experience includes client facing roles at organizations including Facebook and Adobe. Today, he serves as a conduit to make these best practices available to a larger audience.

About Entrepreneur Insider: 

Entrepreneur Insider is a community created by the editors of Entrepreneur magazine, which is dedicated to helping its members grow their businesses and achieve their goals. We’ll do that by connecting you with the smartest entrepreneurs and experts, providing access to critical resources and creating a network of peers that can help you stay on track.
More from Entrepreneur
Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Try a risk-free trial of Entrepreneur’s BIZ PLANNING PLUS powered by LivePlan for 60 days:
  • Get step-by-step guidance for writing your plan
  • Gain inspiration from 500+ sample plans
  • Utilize business and legal templates
  • And much more

Latest on Entrepreneur