Entrepreneur Insider Video of the Week: How Storytelling Drives the Purchase Process
Data can tell you who is buying your product or service, but it usually can’t tell you why they choose to do so. If you can’t understand why someone makes a purchase, it’s difficult to encourage others to take the same action.
Leveraging best practices from design thinking, digital marketing expert Terry Rice will teach you how to understand why people choose to buy from your brand -- or a similar brand -- and how to tell stories that will engage other prospects to do the same. By highlighting the customer journey and desired outcome, you’ll be able to cut through the noise and make a genuine connection, while also positioning yourself as the go-to option for your target audience.
Need some developing content to connect with your audience, or have other digital marketing questions? Book a consulting session with Terry on Entrepreneur's Ask an Expert platform. His schedule is always up to date, and you can even record the meeting if you'd like.
Be sure to follow him on Instagram @itsterryrice as well.
About the expert:
Terry Rice believes all businesses, no matter how large or small, should have access to the critical resources and information needed to grow their company through digital channels. His professional experience includes client facing roles at organizations including Facebook and Adobe. Today, he serves as a conduit to make these best practices available to a larger audience.