Twitter's Head of Content Creation on How to Optimize Your Content on Twitter

Alex Ragir sits down with Twitter Head of Content Creation Stacy Minero.

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In this episode of The Rough Cut, Entrepreneur Network partner Alex Ragir travels to Cannes, France for the Cannes Lions International Festival of Creativity, one of the most prominent events and award shows for the advertising industry. There, he sits down with Stacy Minero, Global Head of Content Creation at Twitter.

Ragir and Minero discuss content optimization for Twitter, the potential for integrated marketing campaigns and how paid and organic reach should complement each other. 

Click the video to hear more.

Related: This Media Company Used Hip Hop and Sneakers to Attract 55 Million Viewers and Sell for Over $250 Million

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