#StartupSuccess: 4 Ways Employee Advocacy Benefits Brand Success

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Entrepreneur Staff
Former Features Writer
1 min read

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Improved Corporate Communications

Communication is a critical aspect of businesses from ages and the trend continues. That’s what an effective employee advocacy program delivers to amplify both internally and externally.

Expanding Credibility

Brand Advocacy is about people and their personal networks. Most research around word of mouth proves beyond doubt that people are perceived as more credible and trustworthy sources compared to brands.

Incremental Efficiency in Recruitment

Good people look for career opportunities, learning, growth, network, and most importantly, what people working in that company are saying about the place. No. Not what your company is saying. But what people are saying.

Socialising Sales & Marketing

Customer think rationally. But they decide emotionally.  Social media presents a personal platform for sales professionals to influence purchasing decisions of their prospects. It’s easier to connect and lead towards sales conversations than by just hustling up a hard sell.

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